Privacy Policy
Last updated: August 2025
1. What We Collect
We are committed to privacy-first analytics. We do not collect personal data. Lite Metrics only stores anonymous, aggregated usage statistics such as:
- Pageviews and URL paths
- Referring domains (where visitors came from)
- Device type, operating system, and browser family
- Country (based on IP address, which is discarded immediately after aggregation)
- Technical metrics (viewport size, preferred language, connection type)
- User preferences (color scheme, motion preferences)
- Performance metrics (page load times, aggregated)
Important: No cookies, persistent identifiers, or tracking pixels are used. We cannot identify individual users.
2. Hosting & Storage
All data is stored securely in EU-based datacenters, ensuring compliance with European data protection standards. We use industry-standard security measures to protect aggregated analytics data.
3. How We Use Data
Data is used solely to provide analytics insights to website owners. We:
- Aggregate data to show website traffic patterns
- Provide insights on visitor behavior and preferences
- Help website owners improve user experience
We do not:
- Sell, share, or transfer data to third parties
- Use data for advertising or tracking purposes
- Create user profiles or behavioral targeting
- Share data between different websites
4. User Rights
Since no personal data is stored or processed, GDPR data subject rights (access, erasure, correction, portability) are not applicable to our analytics service. Visitors to websites using Lite Metrics remain completely anonymous.
Website owners have full control over their analytics data and can delete their account and associated data at any time.
5. Data Retention
Data retention varies by plan:
- Free tier: Up to 30 days of data retention (not guaranteed)
- Paid tiers: Extended retention periods and data export options
Data may be removed at any time for free tier users. We recommend upgrading to a paid plan for guaranteed retention.
6. Cookies and Tracking
Lite Metrics does not use cookies, localStorage, or any persistent identifiers for analytics. Our tracking script is designed to be completely anonymous and respects Do Not Track preferences.
Our website may use minimal functional cookies for user authentication and preferences, but these are not used for analytics tracking.
7. Third-Party Services
We may use trusted third-party services for:
- Infrastructure hosting (with EU-based providers)
- Authentication services (OAuth providers like Google)
- Email delivery for account notifications
These services are carefully selected and bound by strict data processing agreements.
8. Changes to This Policy
We may update this Privacy Policy as needed to reflect service improvements or legal requirements. We will notify users of significant changes through our service or via email. Continued use of the service after changes means you accept the updated policy.
If you have questions about this Privacy Policy or our data practices, please contact us at litemetrics@koncepto.com